If you're rolled with the internet marketing community for any time now, you've probably heard them recommend The One-Sentence Persuasion Course, an ebook by Blair Warren.
The quick-n-juicy sentence goes like this:
"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies."
Now, here's what I know about you...
You read that sentence. Then you read it again. And again. And again.
Each go around, you're trying to imagine how each persuasion lesson looks. This time, you don't have to.
Let me show you some real-life examples of The One-Sentence Persuasion Course THAT WORK.
We're going to rip 'em right off the sales page of my subscription product The Best Way Newsletter.
Here we go!
Encourage Their Dreams, Example:
"Imagine how much better everything is when you become proficient in these...
- The Best Way To Write Sales Copy
- The Best Way To Write Email Subject Lines
- The Best Way To Convert Readers Into Clients
Justify Their Failures, Example:
"Most courses are fluff. Hours of crap for 2 minutes of gold. We feel overwhelmed, so we get behind. The Best Way newsletter fixes both ... No logins. No watching videos. Just open the newsletter on your phone. You can do that."
Allay Their Fears, Example:
"This newsletter is one of the best time-savers for your business. It ensures you are consistently learning and improving but without committing yourself to long courses, books, or mastermind calls."
Confirm Their Suspicions, Example:
"In The Best Way newsletter, the step-by-step is right there. You’ll even get a 'You know you’re doing this right when' checklist so you don’t just consume . . . you ACT!"
Help Them Throw Rocks At Their Enemies, Example:
"The sooner you join, the faster you get ahead of the competition trying to persuade your prospects to buy from them instead."
Now check this out...
Hypnosis offers a powerful Persuasion Multiplier you can add to your sales copy. It plays well with The One-Sentence Persuasion Course.
It's called Future Pacing.
AKA, "Here's what happens when..."
You're enabling readers to simulate in their mind's eye how reality unfolds as they make the decision you want them to.
Here's how I do that for The Best Way Newsletter: FAQs!
All the questions and concerns would-be subscribers may have, I use to my advantage. I turn them from objections into opportunities to Future Pace.
Look at these FAQ headings:
- What happens when I join?
- When does the Newsletter send each month?
- When are the LIVE Q&A Sessions?
- Once I subscribe, will the price ever go up?
- Can I affiliate?
Each is in the present tense, yet I answer in the future tense.
Welcome to my Simulation.
Want to learn how to hypnotize readers with your writing?
Join The Best Way Newsletter by Thursday night.
Only people who've joined by then get my February issue: "The Best Way to Copywrite It: How to Write Hypnotic Sales Copy."
This will be the last copywriting training you need.