Quick email today.
A few days ago, I ran a poll on Twitter.
"You're looking for a professional to hire. Who do you choose: The one who wrote a book, or the one with no book?"
I was expecting . . . let's say . . . "measured results."
Boy was I wrong. 😅
Click here to see the results: https://www.youtube.com/watch?v=UNw6Ai_NpfE
Did you click the link above?
Come back once you have. The video is 15 seconds.
OK, NOW welcome back.🙂
The reason more than 80% of people prefer to hire the professional with a book is obvious.
And that reason can be symbolized with two lil words.
". . . author of . . . "
If you are author of, you are by definition THE author-ity in your niche.
And who would you want to hire?
Or the noob?
The answer is "duh."
So if you want an unequaled edge over the competition — competition that includes hiring nobody — write a book.
If you don't have time to write a book, that's OK.
Because you have me.
So if you need me to pen you the ultimate client attraction masterpiece, hit reply and let's chat.